Just Add it to the Calendar

-

The majority of society interacts with some form of social media at least once a day. During our first social media class, Dr. Aggie made us look up our social media usage. I am quite embarrassed to say I use social media over 2 hours a day. That is 14 hours a week, 56 hours a month and 672 hours a year. How do social media managers or influencers survive their careers?

Chapter 3 teaches us how effective social media calendars and schedules help in maintaining a strong personal brand. Content calendars include important dates such as holidays or promotions so content can be created accordingly. In addition, content calendars can help plan when videos, blogs, and brand deals are going to be posted. Most content creators are dealing with a wide variety of apps to push their company content to viewers. I cannot imagine how overwhelming this can become, especially when social media managers are focusing on other factors such as content quality, shares, public response and impact for the company. Now some people may think it is easy to sit back and post content all day long, but how long is it before a person is burnt out from this regimen? There is an immense are pressure to produce quality content consistently. If creators fail, the media slams them and cancel culture comes swooping right in. Companies have been known to lose entire followings off one post that was misunderstood by viewers. The rebound back from this can be even harder on companies and their employees.


Content creation is a new, intriguing piece of the business world today. It allows for businesses to interact with the public in a cost-effective and easy way. On the flip side, it has made for an even larger, tedious workload. Companies must stay dedicated to their content calendars to ensure continued growth and success. If they chose to ignore a schedule, viewers are not guaranteed to see the companies' posts, which ultimately leads to declines. Are you a calendar person or would you rather let luck determine your social media success?

Comments

Post a Comment

Popular posts from this blog

College Life can be Sticky

-
Image
College seems to be a never-ending flood of assignments, due dates, games, events and so much more. How does one keep it all together without forgetting? My solution is the sticky note method. While this may seem extreme to some, and by extreme I mean my roommate looked at me like I was crazy when I bought the biggest pack of sticky notes at Walmart, it helps give me piece of mind. I keep a pack of sticky notes in my desk drawer and my pencil pouch. The one in my pencil pouch is used for taking last minute notes in class and for adding to my homework list. The one in my desk drawer is for my to-do list and reminders. Each night I write out an entire to-do list for the next day to plan my day. When I started the sticky note method this semester, I found myself constantly rewriting my tasks to try to make them fit. The best advice I can give is if it doesn't fit on the sticky note, then it can wait. I have a do-it-all personality, so I struggle with telling myself that I am doing too
Read more

Fast Freshman Year

-
Image
My freshman year of college went by way faster than I could have ever imagined. Looking back, I want to cry at the thought of not seeing my closest friends for the next three months. When I first came to ONU, I missed home. I found myself calling my family members, friends and even my old coaches. I was refusing to let go of the life I had left behind. My life at home was comfortable for me. College was full of uncertainty and was quite overwhelming. How was I supposed to be friends with all these random people? The people of ONU have left an everlasting mark on me. The other day, one of my classes was discussing why people stay here. I quickly told my professor the people here are unlike anyone I have ever met. I have made friends across all majors and athletic teams on campus. Everyone on campus supports one another. We celebrate one another's accomplishments in the classroom, and we cheer for one another during athletic events. ONU is a family.  I will genuinely miss my Northern
Read more

Swinging into Spring Basketball

-
Image
It feels like yesterday my first collegiate basketball season ended, but I find myself with virtually a full schedule again. Spring basketball events are all optional, but my team truly loves being together in the gym. I was so excited to see everyone at our first open gym. I think it is funny how much we didn't realize that we missed each other. Basketball season is very long and demanding. Aside from class, we spend almost every hour of our days together. It felt weird to go to class and not have practice afterward. After our first open gym, we went to dinner together and took over an entire room in the engineering building. We had so much to tell one another. Personally, I missed laughing until my stomach hurt. My teammates are joys to be around. We started voluntary conditioning this week. We condition at 5:45 a.m., but I like working out early in the morning. There is no better satisfaction than completing an entire workout while everyone else is still asleep. My teammates and
Read more